Your company could quickly be labeled too "liberal" or "conservative" based on your response. Assumptions made about your organization.Addressing public issues may also cause those who disagree or want to remain silent on the issue to have an unfavorable view of the organization. Anger among some employees and stakeholders.However, taking a public stance can lead to: "When people believe they have shared values with the organization they work for or are consumers of it, it deepens the connection," said Ella Washington, professor of practice for the McDonough School of Business at Georgetown University. Employees of color were more likely to say that they expect their company to take a public stance on these issues. Survey by the Society for Human Resource Management found that about 40 percent of HR professionals agree that taking clear public stances on social, political and environmental issues can support recruitment and retention efforts. As Jazaieri explained, companies that do not take a public stance on social issues could risk assumptions being made about the reasons behind the company's silence. Organizations can increase their talent pools to include values-driven prospective employees, such as Generation Z workers and people of color-and could gain customers to boot. Previous Edelman research has shown thatĥ3 percent of consumers believe that every brand has a responsibility to get involved in at least one social issue that does not directly impact its business. Nearly 60 percent of employees believe that CEOs should speak publicly on controversial political and social issues they care about, according to Some advantages of taking such a stance include the following: "While I would suggest it's always been important, leadership today requires humanity, empathy and vulnerability," he said. He encourages business leaders to consider taking a public stance on issues organizations feel strongly about. Organizations have remained mostly silent about women's reproductive rights: Just 10 percent of companies have made, or plan to make, a public statement about abortion access in light of the Supreme Court's decision overturningīrian McComak is the founder and CEO of Hummingbird Humanity, a diversity, equity and inclusion consulting firm in New York City. While some organizations have released statements addressing social issues, many remain hesitant to do so.Ī recent report by research group The Conference Board in New York City showed that most companies have not taken a public stance on such topics. "Whether it is war, child labor, mass shootings, police brutality or another issue, there are plenty of social issues that are happening on a daily basis that employees and consumers care about which companies could take a public stance on," said Hooria Jazaieri, assistant professor of management at Santa Clara University's Leavey School of Business. In the last year, mass shootings have occurred against people of color at a grocery store and an elementary school. Then there was a rise in violence against Asian-Americans fueled by baseless conspiracy theories.
The murder of George Floyd made headlines worldwide.
#Current issues series
Over the past two years, a series of tragedies has brought social justice issues and politics to the forefront of the national conversation.
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